It all started with my own personal transformation that changed my life forever (see before and after photos).

Before this transformation, I was a competitive bodybuilder and had won several titles over the years. But then, I went through a tough breakup, and things started to spiral out of control. I gained over 35kgs, and my life took a turn for the worse. I was stuck in a rut, feeling sorry for myself, until one day, I had an epiphany.

I realized that I needed to show up for my son, who was my biggest inspiration. So, I set out on a mission to lose the extra weight, and in just 14 weeks, I managed to drop 35kgs and never looked back!

A few years later, I left my job as a Marketing Manager to become a personal trainer. It was a tough transition, with inconsistent income, early mornings, and not much family time. But I stuck with it because I knew it was my passion. One day, I saw an advertisement with an online personal trainer standing in front of his Lamborghini, and it sparked something inside me. It inspired me to leave the gym and go online!

So I went out and found a mentor and invested $25,000 AUD to launch my first online business, Generation Dad Bod. And it took off! Within just six months, I had earned my first six figures, and over 3 years I helped over 5,000 dads transform their bodies and minds with my high-ticket programs. It was so rewarding seeing the impact I was making on people's lives.

I offered programs ranging from $97 to $10,000. I then transitioned into consulting work for big gyms like F45, Les Mills, 9Rounds, and other gyms, teaching them digital marketing and sales. Now, I have decided to come back full circle, by helping struggling personal trainers replicate my old business and change their lives for the better.